Tricks for making small businesses look bigger

When it comes to the world of business, perception is absolutely everything. After all; when a customer is choosing which company to deal with they know that they want to be dealing with a company that has a decent reputation. This is why the majority of people will gravitate towards the larger companies as opposed to the smaller ones which quite often offer far better prices. On this page I want to talk you through a few tricks which will make your small business seem bigger than it actually is. These are very minor tricks, but you will be surprised at just how much of an impact they can have on customer perception of your company.

  • Perhaps one of the best ways in which to make your company seem larger than it is will be to opt for a website overhaul. You will be surprised at how much of a difference a professional looking website packed to the brim with tons of useful content will have on the perception of your company. I don’t know about you; but I am more likely to trust a modern site than one that looks as though it has been pulled out of the late 90s.
  • Change your email addresses up a little. I find that [email protected] is far better than simply [email protected] All of the big companies do it. You might as well do so too, right? After all; if you ever hit the big time you are going to need to use that format anyway so that you do not run out of potential email addresses for your employees!
  • Spend a lot of time on the development of social media for your business. The more followers and likes you have, the more reputable your company will be in the eyes of people. In fact; I know a fair few people out there who will only purchase from companies based upon how popular they are on social media. This is in part down to the fact that only the best companies have tons and tons of followers.
  • Change up the name of your company (if possible). I heard an interesting story once. It involved a freelance designer who was struggling to get work. His solution was to ditch trying to sell under his freelance name. He instead opted to form a company and make sales under that. He was still the only employee but sales shot up almost instantly. You could potentially try this if your company name currently makes you look like some sort of ‘small operation’
  • Purchase business cards (don’t opt for the free ones that tend to have advertising on the back of them). If you hand out business cards then you are instantly going to be conveying the idea that you are a reputable company. Honestly; almost all people who are serious about the world of business should have a couple of business cards handy at all times. You never know when you are going to get the opportunity to hand them out.

What is web hosting?

If you want to put a website online then you are going to need to get a web host. Your web designer will tell you that right from the off. The problem is that many people are actually confused as to what a webhost actually is, and perhaps more importantly why they are important. On this page we are going to take a little peek at what a webhost is able to do for you.

When you start up a website you want it to be found at all hours of the day, right? Well; this is where web hosting comes into play. Your web host (which is the company that provides your web hosting services), will be formed of a collection of computers known as ‘web servers’. On each web server you will have your own ‘allocated space’ (if you have a large website then you may have a server all to yourself. This is known as owning a dedicated server). Your allocated space is where you will upload all files related to your computer. Tied to your allocated space will be your domain name. Whenever somebody types that domain name into their web browser they will instantly land on your website.

I am not going to lie to you here; it is theoretically possible to turn your own computer into a web server. It is not recommended though. This is down to the fact that you need a pretty beefy computer to handle the amount of stress that tons of traffic coming into it can cause. In addition to this you need a decent internet connection (with an incredibly high upload speed) which can handle hundreds, and in some cases thousands, of unique users at once. The majority of people will not have a connection like this. To cap it all off you would also need to have your computer on 24/7 if you want to guarantee that people are able to access it at all times of the time. You will also require a very good technical knowledge of server applications and running them and keep up to date withsecurity releases. By the time you bear all of this in mind you may as well just pay a web host to do all of the dirty work for you (you will be surprised at how cheap web hosting is nowadays partially down to the fact that the industry is more competitive than ever)

One point to note here; there are a lot of companies out there who provide web hosting services nowadays. It is absolutely vital that you take the time to choose the right one. I do suggest that you steer clear of the newcomers to the market and those which are too cheap (in the world of web hosting you really do get what you pay for!). You should always read through as many reviews as possible so that you can make sure that you are making the right choice. If you are stuck in terms of finding a web host then do not hesitate to ask your web designer as they will most likely be able to recommend one for you.

WordPress 4.1

As of December 18th WordPress 4.1 has been available for download. This has now been testedand all sites have been upgraded to this version. Details of the contents of the upgraded can be found here: https://wordpress.org/news/2014/12/dinah/

Digital development from the North