Content is always the first thing you need to focus on when it comes to having a great website
Contrary to popular belief; your main focus when it comes to developing your website should not be the overall look or design. Sure; this type of thing is important, but most people do not head online to indulge themselves in ‘eye candy’. They head online for information. You could have the prettiest looking site in the world, but if you do not give people the information that they want then they will be hopping on over to one of your competitors pretty quickly. This means that your main focus should always be the content that you put on your website.
As I have mentioned already; people will come to a website in order to find information. Sure; the ultimate goal for you as a business will be to convert these visitors into a sale. Before you do that though, the company needs to ensure that you are going to be able to provide exactly what they want. This is where your content comes into play. Content will ensure that people do not need to look elsewhere to get the information that they need on the products and services that you sell. If they have to leave your site to get this information then they will not be coming back. They will most likely end up purchasing from the place that they found the information. So many companies out there suffer from a lack of sales simply because they do not include enough information.
Content also provides a way in which you can showcase your reputation. People wish to purchase from those who show that they are truly knowledgeable about the products and the services that they offer. This means that you should try and avoid using generic ‘manufacturer’ content on your site. People will have seen this over and over again. You will want to offer something truly special when it comes to content. Show people why it is your company that they should be purchasing from as opposed to any other customer. Show them that you are the only that has an in depth knowledge on what you actually sell. This will give people peace of mind knowing that they are purchasing from the best.
Of course; the main reason as to why people focus on content is the fact that it is the content which will get them ranked highly in the search engines. Good quality and unique content will lead you to a higher position on the search engine results page. The higher you rank; the more business you are likely to do. In addition to this, if you produce top quality content then people will link to your website. This provides you with even more targeted customers landing on your page, and that is ultimately going to lead to even more money in your pocket!
In short; focus on content. Your site will be successful.