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Make your website visually appealing – A visually appealing website can help establish trust with your visitors. Make sure your website is well-designed and easy to navigate.Provide social proof – Social proof can help establish trust with your visitors. Include customer reviews, testimonials, and case studies on your website.Be transparent – Be transparent about your business and what…

Maintaining a business website and ensuring that it functions effectively can be time-consuming and challenging, especially if you don’t have access to the appropriate technical expertise. It can be just as difficult for marketing companies who provide website maintenance support alongside a broad range of services such as PPC and social media advertising to their…

One of the reasons why WordPress and its CMS is popular with businesses is the ease of use. You can quickly become confident in using the platform, whatever your technical expertise. It’s easy to think that it can handle everything for you but that’s not always the case. WordPress updates are one area where site…

Whether you’re a new start-up or an established business, keeping control of your operational budget is vital. One area where most companies look to get a good deal is on website hosting. Making the right choice here is not just about the cost, however. Businesses need to understand the difference between managed and shared hosting…

Many businesses use WordPress as their website platform of choice. It’s not only simple and intuitive to deal with, it provides a wide range of tools and software that is often free. One area where companies can struggle in setting up a WordPress site is the maintenance and support. This is vital if you want…

Search engine optimisation or SEO can be a difficult concept for businesses to get the hang of. For a start, it’s one of those things where the rules have a habit of changing suddenly. Getting the right balance, however, is important. One of the time-honoured ways of delivering concrete SEO results is to create a…

While it seems like an obvious question, it’s one that many businesses don’t explore deeply enough. If you have an existing website and think it should be doing better to serve your company, it may well be time to step back and ask a few searching questions. What is the purpose of your website and…

We’ve all seen the ads on TV of people wearing headsets and exploring virtual worlds. VR or virtual reality has been around for a while now but businesses are just beginning to see the full potential it can deliver and how it can be used for engaging customers in new and exciting ways. The purpose…

Attractive looking website templates are pretty easy to find nowadays and they don’t cost a lot of money. Getting the design right for your business, however, is about a lot more than just picking out an off the shelf product. There’s a lot that goes into creating the perfect site, everything from how assets are…